What is MY-INFLUENCE?

MY-INFLUENCE is Malaysia's transparent KOL and KOC marketplace that connects brands directly with verified Malaysian content creators. We eliminate agencies and middlemen — brands see real pricing, creators get fair pay, and all payments are protected by escrow.

How does the escrow payment work?

When a brand hires a creator, the campaign fee is held in escrow by MY-INFLUENCE. Funds are only released to the creator after the brand approves the submitted content, or automatically after 7 days if the brand does not respond. This protects both parties.

How does MY-INFLUENCE verify KOL follower counts?

MY-INFLUENCE uses automated daily syncing to pull real-time follower counts directly from public TikTok, Instagram, Facebook, and Xiaohongshu profiles. Our anti-fraud engine detects sudden follower spikes and flags suspicious accounts, ensuring brands work only with authentic creators.

What platforms are supported for Malaysian KOLs?

MY-INFLUENCE supports TikTok, Instagram, Facebook, and Xiaohongshu (小红书). Creators can link all four platforms and their combined follower count is used in the matchmaking algorithm.

How much does MY-INFLUENCE charge?

Registration is free for both brands and creators. MY-INFLUENCE charges a 5% platform fee to the brand and deducts 5% from the creator payout only on successfully completed campaigns. There are no monthly subscriptions or listing fees.

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Privacy Policy

Effective date: 29 May 2026

Compliant with Malaysia's Personal Data Protection Act 2010 (PDPA)

1. Data Controller

MY-INFLUENCE ("we", "us", "the Platform") is the data controller responsible for the personal data you provide when using our services at myinfluencekl.com.

Contact: support@myinfluencekl.com

2. Personal Data We Collect

We collect the following categories of personal data:

Account Data (all users)

Full name (collected at registration for account identification)
Email address
Password (stored as a bcrypt hash — never in plain text)
Phone number
State/Region (Malaysian state)
Preferred language

Creator Profile Data (KOL/KOC accounts)

Social media handles (TikTok, Instagram, Facebook, Xiaohongshu)
Publicly available follower counts and engagement metrics (scraped from public profiles)
Profile photo (uploaded voluntarily)
Portfolio URLs (uploaded voluntarily)
Service pricing
Category and skill tags

Brand Profile Data

Company or brand name
Brand logo (uploaded voluntarily)

Transaction & Financial Data

Order amounts and payment history
Wallet balances (pending and available)
Cashout requests: bank name, account number, account holder name
Payout and refund records

Usage Data

Login timestamps
Profile view counts
Platform activity logs (for fraud detection purposes)

3. How We Use Your Data

Platform operation: To create and manage your account, match Creators with Brands, and facilitate campaigns.
Payment processing: To manage escrow funds, process payouts to Creators, and handle refunds to Brands.
Transactional notifications: To send emails about order status changes, payment confirmations, dispute updates, and cashout approvals.
Fraud detection: To monitor follower growth patterns and detect artificial inflation (e.g., sudden spikes >300% within 7 days).
Platform analytics: Aggregated, non-identifiable analytics are used by platform administrators to improve the service.
Legal compliance: To comply with Malaysian law, including tax obligations and lawful requests from authorities.

4. Third-Party Data Processors

We share your data with the following trusted third-party processors who operate under contractual data protection obligations:

SupabaseDatabase storage and user authentication. Data may be hosted on servers in the EU or US.

StripePayment processing for campaign fees and escrow management.

ApifyAutomated scraping of publicly available social media follower counts. Only public profile data is accessed.

ResendTransactional email delivery (order updates, notifications, account alerts).

VercelWeb hosting, serverless functions, and infrastructure. Data may pass through Vercel edge servers globally.

We do not sell your personal data to third parties for advertising or marketing purposes.

5. Data Retention

Account data: Retained while your account is active. Upon account deletion request, personal data is removed within 30 days, subject to the exceptions below.
Transaction records: Retained for 7 years after the transaction date to comply with Malaysian tax and financial record-keeping requirements under the Income Tax Act 1967.
Bank/cashout details: Retained for 7 years for financial record-keeping purposes.
Dispute records: Retained for 3 years after resolution.

6. Your Rights Under the PDPA 2010

Under Malaysia's Personal Data Protection Act 2010, you have the following rights:

Right of access: Request a copy of the personal data we hold about you.
Right of correction: Request correction of inaccurate or incomplete personal data.
Right to withdraw consent: Withdraw consent to the processing of your personal data. Note that withdrawal may affect your ability to use certain platform features.
Right to limit processing: Request that we limit how we use your data in certain circumstances.
Right to erasure: Request deletion of your personal data, subject to legal retention requirements (Section 5).

To exercise any of these rights, contact us at support@myinfluencekl.com. We will respond within 21 days of receiving your request.

7. Cookies

We use session cookies only — these are required for authentication and keeping you logged in.
We do not use advertising cookies, third-party tracking pixels, or behavioural analytics cookies.
Vercel Analytics (used for platform performance monitoring) does not use cookies and collects only anonymised, aggregate data.

8. Security

All data is transmitted over HTTPS/TLS encryption.
Database access is protected by Row-Level Security (RLS) — users can only access their own data; admin access is controlled by server-side role verification.
Passwords are hashed using industry-standard bcrypt and are never stored or transmitted in plain text.
Bank details provided for cashout requests are accessible only to platform administrators.
We conduct periodic security reviews and take prompt action to address vulnerabilities.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Material changes will be communicated via email to all registered users at least 14 days before the new policy takes effect. Continued use of the Platform after the effective date constitutes acceptance.

10. Contact Us

For privacy-related enquiries, data access requests, or to exercise your PDPA rights, contact our data team at: support@myinfluencekl.com

MY-INFLUENCE — myinfluencekl.com